Some Challenges For Rapid Solutions In Grass Fed Whey Isolate
It's a rapidly growing area, with Fonterra's active category - its name for sports nutrition and healthy ageing products - is now enjoying 8 to 15 per cent growth annually. Outside the food chain, there are other weird and wacky uses for the high-end proteins that Fonterra can extract from plain milk. For example, Maserati uses Fonterra casein to treat the leather upholstery in its sports cars, while the co-op's high value ingredients include medical grade lactose, which is used to carry medicine in more than half the world's asthma inhalers. Fonterra's view is that demand for protein - in all its forms - is expected to grow significantly by 2050, when the world's population is expected to have swelled to 9 billion, from 7.5 billion today. Along the way, Fonterra expects to see more emerging economies and a rising middle class, more people living in cities, heightened awareness of health and wellness, and increased need for protein - particularly for the elderly...