Tuesday, June 12, 2012
Brad Keselovski , photographed on the highway behind the wheel of his car.
June nine, two thousand and twelve microblogging service Twitter has launched its first television advertising , according to a blog, The Wall Street Journal.In the air there were seven fifteen-second commercials during the broadcast of NASCAR races in the United States .All videos touting the live webcast events stranitseNASCAR on Twitter.For example, one of the commercials showed racer Brad Keselovski , photographed on the highway behind the wheel of his car.Slogan movie - " Look at what he sees ."The representative of Twitter , said that the fifteen second spots - is the equivalent of one hundred and forty terrestrial stations simvovolnyh (maximum message length in Twitter).No details of the appearance on television Twitter spokesman did not give : unknown or the amount paid for the service of advertising, no further plans to place advertisements on television.Also known conditions of agreements between Twitter and NASCAR, is known only that the service has traditionally supported this racing brand.Social networks often appear in television commercials .Facebook, do not use on television advertising , Google is rarely resorted to it the first time he ran TV commercials during the Super Bowl of American football in two thousand and ten.As noted by The Wall Street Journal, Silicon Valley companies tend to turn to TV ads only when they reduced the interest .At the time of two thousand and eleven remained loss-making enterprise Twitter : According to Gawker, his income for the period from January to April two thousand and eleven amounted to twenty-three.eight million dollars, and the flow rate - twenty-five.eight million .At the same time according to sources Bloomberg, Twitter in revenue in two thousand and fourteen could reach $ one billion.In recent years Twitter increases opportunities to capitalize by introducing new and developing existing advertising opportunities service.
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